Embroidery uses thread stitches, not ink. That means your logo must be prepared differently than printed artwork.
This page explains:
✅ best file formats
✅ minimum text and detail rules
✅ what embroidery can and cannot stitch
✅ how to reduce stitch count (lower cost)
✅ digitising requirements
✅ Best File Formats for Embroidery
Preferred formats:
EMB
DST
Other formats accepted:
PNG
JPG
However, PNG and JPG files may require artwork cleanup before digitising. Extra charges apply to get these converted to the stitch count required.
✅ How Embroidery Digitising Works
Digitising converts your logo into a stitch file. This file tells the embroidery machine:
Stitch direction
Stitch density
Thread changes
Fill patterns
Digitising is usually:
✅ A one-time cost per logo
✅ Required for new designs
✅ Reused for future reorders (unless the artwork changes)
✅ What Embroidery Cannot Do Well
Embroidery is not suited to:
❌ photos
❌ gradients
❌ tiny text
❌ ultra-fine line work
❌ shading and transparency
If your logo contains these above, we may recommend:
✅ simplifying your artwork
✅ using DTF or DTG instead
✅ Minimum Text & Detail Guidelines
For best results:
Avoid text smaller than 5mm tall
Avoid ultra-thin lines (below 1mm)
Simplify small icons or details
Embroidery needs stitch width space to hold shape.
✅ Best Logo Sizes
Typical embroidery sizes:
5cm–8cm small chest logo
10cm × 10cm standard chest logo
12–15cm larger chest logo
Larger designs increase stitch count and cost.
✅ Stitch Count Cost-Saving Tips
To reduce cost:
✅ keep logo size around 10cm × 10cm
✅ avoid complex fills and tiny details
✅ limit colours where possible
✅ avoid large back embroidery
✅ use one position only
✅ Colour Recommendations
Embroidery uses thread.
For best results:
Stick to brand colours where possible
Note thread colours may be matched to the closest available
✅ What Happens If Your Artwork Isn’t Ready?
If your logo artwork file isn’t ready:
✅ send what you have
✅ we’ll advise if it can be digitised
✅ we may recommend simplification
✅ we can provide file cleanup if needed at a small extra charge